I have a strong suspicion that your lichen is one of the pale-fruited individuals of Lecania naegelii. The apothecia of this species vary from almost pure white, through shades of pinkish-brown, brownish-grey to almost black. I think the thallus has been much eroded by invertebrate browsing.
https://fungi.myspecies.info/taxonomy/term/7357/media
Your suggestion of a Bacidia s. lat. isn’t at all a silly suggestion because the pale-fruited forms closely resemble some of the Bacidia and Bacidina species. In the the following link you will see that a lichen which I thought was a good candidate for Bacidina phacodes turned out to be pale-fruited Lecania naegelii.
https://twitter.com/obfuscans3/status/1487751577922412544
Lecania naegelii is a much more likely contender on a small branch/twig than B. phacodes or other look-alikes. Without microscopy we will never be absolutely certain of the identity of your lichen but it is very likely that it is L. naegelii.